Hey, there. I’m aSHE, A Business Writer and marketer with a thing for beverages.
From my teenage years relying on a hot cup of chai to get through my studies to my twenty-something barista years, a good drink has always been a pillar of my life.
One day it hit me…what could I contribute to the crafts that have brought me so much joy? Insert a beverage related pun here, flash forward a decade, and here we are!
For the last eight years I’ve been providing marketing firms and beverage brands with the strategic content and copy needed to connect them with their target audiences. I specialize in coffee, tea, and alcohol marketing to better help these businesses boost qualified web traffic, increase subscriptions, and earn the loyalty of discerning customers.
Furthermore, I want to do my part to leave these industries in a better place than where I found them. I’m particularly interested in working with businesses who choose change over platitudes when it comes to sustainability and fair trade.
If you’re tired of fixing shallow generalist copy or dodging shady AI practices, let’s sit down over a cup of tea and chat.
My Education
Social Media Certificate Currently In-Renewal
I have plans to head back to school for my two-year degree in Business. In the meantime, I’ve obtained several online certificates from HubSpot Academy, one of today’s leading digital marketing agencies.
I’m also interested in branching out into adjacent industries such as:
Health and wellness
Sustainable technology
Travel and hospitality
Plant-Based Milks
My Favorite Tools
Curious to know what tools I use?
Premium Grammarly - I use this tool for phrasing suggestions as well as to double-check spelling.
SEMRush - I use this SEO tool to conduct keyword research.
SurferSEO - I use this tool to optimize briefs and final drafts.
Asana, Slack, and ClickUp - I use these tools to stay in touch with clients alongside email.
HubSpot - I use this both to craft emails as well as manage prospects, leads, and repeat customers.
MailChimp - I occasionally use this to craft and design email newsletters.
Google Suite - I use this for email, storage, and meetings.
Adobe Suite - I regularly use Photoshop CC for photomanipulation and illustration.
Canva - I sometimes use this to craft social media posts.
WordPress CMS - I also manage a WordPress blog on the side.